genericization
The process of becoming generic; an instance of it.
Noun
- The process of becoming generic; an instance of it.
- Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization
Synonyms: genericized trademark abstraction despecification generalization genericization universalization
- With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
- Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said. - 2024 September 19, Scott Cacciola, “Tupperware (the Brand) May Fail. Tupperware (the Word)...
Synonyms: genericide trademark erosion
- An instance of this act or process; a generic name thus created.
Hypernyms: generic name
Origin
Etymology tree English generic Proto-Indo-European *-id- Proto-Indo-European *-yéti Proto-Indo-European *-idyéti Proto-Hellenic *-íďďō Ancient Greek -ῐ́ζω (-ĭ́zō)bor. Late Latin -izōder. Middle French -iserbor. Middle English -isen English -ize Proto-Indo-European *-tis Proto-Indo-European *-Hō Proto-Indo-European *-tiHō Proto-Italic *-tiō Latin -tiō Latin -ātiōlbor. Old French -ationbor. Middle English -acioun English -ation English -ization English genericization From generic + -ization.