hammocking

The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.

Noun

The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
- Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […] - 1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of...
- Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels. - 2004, Damian Tambini, Jamie Cowling, From public service...
- Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series. - 2005, Philippe Perebinossoff, Brian Gross,...