earned
Not paid for; appearing in media on its own merits.
Adjective
- Not paid for; appearing in media on its own merits.
- Earned media has a number of advantages. It's “free” in the sense that clients are not “billed” for the earned media placement. - 2015 March 27, Larry D. Kelley, Kim Bartel Sheehan, Advertising Media Planning: A Brand...
- This chapter will cover four ways in which media and technology partners have infused data into the creative process to work together with marketers: 1) in paid and earned advertising (including social media) […] - 2017...
- Ben & Jerry's flexed its brand authority regarding these missions when it took a public stand with the Black Lives Matter movement (witnessed on all of its owned media) at the same time it launched its newest line of...
Forms
Derived
a penny saved is a penny earned earned media earned run earned run average hard-earned money won is twice as sweet as money earned well-earned
Verb
- simple past and past participle of earn