dark data

Data that are unanalyzed, inaccessible, or not organised in such a way that they are readily available.

Noun

  1. Data that are unanalyzed, inaccessible, or not organised in such a way that they are readily available.
    • For those who seek surveillance revenues, dark data represent lucrative and necessary territories in the dynamic universal jigsaw constituted by surveillance capitalism's urge toward scale, scope, and action. Thus, the...
    • But that diagnosis of what had gone wrong was incorrect. Later research showed that the real problem was dark data. Shortly after the election, researchers chose a random sample of houses and knocked on the door to ask...