crapification

The phenomenon of online platforms and other digital services gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.

Noun

  1. The phenomenon of online platforms and other digital services gradually degrading the quality of their services, often by promoting advertisements, recurring payments, and sponsored content, in order to increase profits.
    • We had been to the restaurant and we had water to drink, because after the take-over’s, all of the soda makers were brought to ruination by the total crapification of their product, by government management. - 2014 July...
    • The single most important less than Sir Bob has learned from his years of doing business in Ja’ina can be summarized in three words: crapify, crapify, crapify. “Crapification is more than just another empty slogan,” he...
    • The crapification of the Indian mind is beyond treatment. - 2025 June 13, L K Sharma, editor, New India, Notion Press, →ISBN:

    Synonyms: enshittification platform decay

Origin

From crap + -ification (“becoming crappy”), used as a less vulgar form of enshittification. Usage goes back to at least 1996, with a Kyle Baker cartoon in New York, in reference to degrading quality of consumer electronics.