Uberization
The transformation of an existing industry or economy with the help of computing platforms, especially mobile applications, and temporary employment schemes.
Noun
- The transformation of an existing industry or economy with the help of computing platforms, especially mobile applications, and temporary employment schemes.
- This Uberization of activism allows corporate sponsors to call the tune: Consider how for-profit colleges leaned on vulnerable students for political pressure, how Comcast enlisted its philanthropic beneficiaries to...
- Yet the FAA, as a matter of policy, has made Uberization difficult, say industry observers. Operators say the certification process is cumbersome and favors large, well-established airlines with deep pockets — in other...
- The worst aspect of the "Uberization" of our economy may not be the transformation of workers who could once earn a living wage into "independent contractors" who can barely make ends meet (though that's bad enough); it...
Synonyms: Uberfication Uberification
Origin
From Uber + -ization. Genericized trademark from the decentralized ridesharing service Uber.